Why is Panel Services Africa unique?


Panel Services Africa specialises in helping businesses make better marketing decisions through better, quicker market research at a fraction of the cost of any alternatives.

The application of research in an electronic environment challenges many practices and assumptions. The underlying technology is not simple and can be briefly described as the establishment of a data warehouse to harness the panellists' information in such a way that every item of information about every panellist is available at any time to any survey or set of results. Integrated into highly sophisticated survey development, design and delivery systems are comprehensive financial and relationship management.

We provide expertise, support, training and technology to clients and research contractors who wish to run their own panels. We also offer the use of one or more of our panels and the software platforms. PSA does not undertake research design, analysis, report writing or interpretation – we are experts at the complexity of executing panel research correctly and we work with specialist research organisations. With the international backing of our business partners in the US, UK and EU, we are at the forefront of cutting edge technology.

PSA owns their own online consumer panels, with ongoing recruitment and management programmes in place. We also manage exclusive panels for blue-chip companies in South Africa.

By pulling these things together, we set out to help researchers deliver market research that is Quicker, Cleverer and more Helpful.