Synchronous surveys - getting to the parts other methodologies can't!
About Panel Services Africa
Headed by Mike Broom and a team of 6 people, associates in London and 24/7 support from around the globe, Panel Services Africa has been engaged for the past 5 years in developing the expertise, the experience and the technology to bring online panel market research to Africa.
Our latest offering is Synchronous Surveys. ONE technology seamlessly delivering surveys in the best possible way to suit the respondent.
Here's how it works:
- The researcher creates an online survey in exactly the same way as they would in an online only system.
- The system auto-magically creates THREE versions of every page of the survey the researcher creates.
- The source of access to the survey is checked by the system and delivered, customised to the device being used – PC, SmartPhones, or any WAP-enabled mobile phone.
- If a respondent stops the survey and restarts on a different device, they will simply start where they left off.
- Includes sophisticated question routing options, piping of previous answers, randomisation rules, block rotations, recoding triggers, etc.
- All the data is automatically in the same survey system – no merging or data engineering is required.
When should it be used
- As people carry their mobiles with them wherever they go, it's possible to contact them at any time and any place - out of home, out of hours, or during social activities. GETTING SURVEYS THAT OTHER METHODOLOGIES CAN'T!
- For hard to reach audiences, eg, youth, professionals, lower LSM – GETTING QUOTAS THAT OTHER METHODOLOGIES CAN'T!
- Survey whenever you need a response, ie monitoring sponsorship events, experiential marketing, promotions, etc. GETTING MEASURES THAT OTHER METHODOLOGIES CAN'T!
IT'S THE ULTIMATE RESEARCH TOOL!
CONTACT mobile@panelservicesafrica.co.za FOR DETAILS
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