Marketing Science

Bringing New Technology to the Practice of Marketing Research

Established in 1992, Marketing Science set out to investigate and develop new technology for use in marketing research.

Because Marketing Research connects the decision maker with the consumer, there are many opportunities to enhance the process. This ranges from:
  • sampling theory
  • measurement
  • data collection
  • processing
  • analysis

To:
  • interpretation
  • knowledge creation
  • decision support, and
  • deployment of the information to decision makers.

Marketing Science started online panel research in 2005 using a variety of market research software suites, all of which integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution enabling clients to more efficiently conduct fast, effective and inexpensive market research.

Visit marketingscience.co.za for more information.

Infosense


Infosense acquired the Africa-wide distribution rights for Information Tools Limited products and services in 1995, commencing trading 1st March 1995 in South Africa. Today we have offices in both Johannesburg and Cape Town.

Infosense focuses on Information Tools Limited products and services and conducts no business outside of that. These products and services include the following:
  • ESPRI Software
  • HARMONI Software
  • Cube Viewer Software and Services
  • Data Centre (Infosense Sectional Title & Client Branded Portals)
  • Report Viewer Software
  • Marketing Console
  • Database Conversions (to allow analysis in above software)

Infosense is a member of SAMRA (South African Market Research Association) and PAMRO (Pan African Media Research Organisation) and regularly sponsors attendance by one or more delegates from our strategic partners at the annual conferences.

For more information visit infosense.co.za

Global Park


Since 1999, we have been developing survey software that enables our customers to get the answers to mission-critical questions quickly and reliably.

Our economic success derives from leading the way worldwide in high-quality and innovative online feedback software. Globalpark is the only company in the online feedback sector that offers its customers a range of products tailored to specific requirements.

Our team of consultants, software developers, application programmers and trainers is the biggest in the industry in Europe. It's therefore no wonder that more than 1,000 customers including 350 international groups, institutes and consultancy companies have chosen to use our software products and services.

What's more, Globalpark has been one of the fastest-growing technology companies for three years in a row, as ranked by 'Deloitte Technology Fast 50 Deustchland' in 2007, 2008 and 2009.

For more information visit globalpark.com

Fly Research


Established in Japan in 1998, Flyresearch launched in the UK in 2000 and has interviewed over a quarter of a million individuals for over 100 clients.
flyresearch.com was founded as an innovative online panel research site in the last century by Kazuhisa Takai in Tokyo.

Owned by Itochu Corp. of Japan, one of Japan's larger corporations, it was introduced in the UK in 2000 by Patrick Horton.

Since then it has been led by people of the calibre of Ceasar Pacheco, a Canadian online research veteran from Research International with over 10 years experience in online surveys and Nicky Perrot, a homegrown guru who set up e-Mori, MORI's online arm.

Thanks to them and the efforts of a great team , the panel has now grown to over 140,000 in the UK and over 250,000 internationally.

In this time flyresearch has completed projects for over 50 blue chip clients such as Unilever, General Mills, The Post Office, Yahoo and the BBC and agencies like Mediaedge:cia, Publicis, Lowe, LIDA, Wheel, Brainjuicer, SampleAnswers and Research Now (among others).

Fly is the UK's quickest bespoke research agency with experienced researchers using the latest mobile and online technology.

For more information visit flyresearch.com

Mind Reading


The world of biometrics has been harnessed to enable marketers to read people's minds when exposed to various stimuli such as advertisements, packs, concepts and ideas.

This next generation of research can be applied to panellists online and will enable marketers to engineer their planned marketing interventions to optimise effects, as well as to understand how competitors' ads are working. 2010 will see this technology being widely deployed in Africa.

If you would like any more information please don't hesitate to Contact Us.

Youth Panel


If you need responsive and reliable access to the elusive youth and young adult market then Panel Services Africa offers one of the largest online communities of young South Africans, through our partner’s proprietary youth website, Communi-cat. With our ongoing recruitment initiatives we recruit continuously.

We are alone among online data collection panels in that we offer young South Africans cash incentives for each survey. We do utilise lotteries and prizes, but only as supplementary rewards for compliance and reliability.

Our youth panel offers the following unique advantages:
  • Our focus is data collection – project design, analysis, interpretation and reporting are left to our partner who is the expert in this specialist and sensitive field.
  • Gain from our extensive reach of young South Africans between the ages of 10 and 25. Through our partners we can offer what you need to meet targets, regardless of strict participation criteria – If we don’t have what you want, we can get them.
  • Responsive, continual, professional panel relationship management ensures long-term panel stability and reliability.
  • Viral marketing initiatives ensure an accurate cross-section of all demographic profiles is represented.
  • Our advanced Synchronous Surveys technology enables us to seamlessly conduct surveys at any time with any segment via cellphone.
  • Our data investigation algorithms and data collection techniques ensures that the is right, first time, in near real-time.

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